Dairy Farmers – Tequila! – Social Media Video

Project
Florida Dairy Farmers – Tequila! – Social Media Video

Project Goal
Create a shareable, likable video for social media that entertains, showcases dairy farmers and the dairy industry in a good light and promotes the values of hard working dairy families. Generate a video that is special enough to generate social media shares and possibly even attract traditional media attention to promote awareness of the Florida Dairy message.

Description
Farmer Ed runs a busy dairy farming operation in Live Oak, FL. On his farm, Shenandoah Dairy, happy, healthy cows are important to his family and they’re good for business. In this short video, created for Florida Dairy Farmers, we see some of the lengths creative, hard working Florida dairy farmers go to for their cows.

Farmer Ed loves to play trombone in a Jazz band and this particular evening, his cows are in for a treat. Watch it all come together.

There’s more to this story! Behind the scenes photos from the location scout to the shoot, bloopers and the end result – CNN’s Great Big Story taking notice and generating major results for Florida Dairy Farmers. (coming soon)

Credits: