The Orlando Eye – Public Relations Video

International Public Relations and Advertising Agency YPB&R called upon Blackburst to create a public relations video / press reveal video for The Great Orlando Wheel attraction project in 2008. The goal was to generate awareness and buzz for the new project, which boasted the construction of a 400 foot tall observation wheel in the center of Orlando’s attraction and theme park corridor.

The video was released as part of the announcement of the project. News of the project and the accompanying video was carried by hundreds of TV, print and web media outlets.

The Blackburst Entertainment team provided project management, script writing and planning services, conducted video interviews with key personnel and provided editing / full service post facilities for the production.