Healthcare Company Overview Video

Project
Healthcare Experience Foundation – Company Overview Video

Project Goal
Create an impactful, company overview video for healthcare industry thought-leader, Healthcare Experience Foundation. The video had to reach out and grab the attention of healthcare industry executives, while explaining Healthcare Experience Foundation’s vision and mission.

Description
For this type of healthcare video production project, Blackburst director, Walter Lowe, worked closely with HEF CEO, Katie Owens, to craft a video style and message that would stand out in the healthcare administration consulting and thought-leadership marketplace. We focused on creating a personal connection with the viewer, to convey the company’s mission and vision with clarity and emotion. Blackburst provided end-to-end production from consulting on the creative and script to guiding distribution best practices. The video was shot in studio at Blackburst Entertainment’s Orlando, Florida facility. Blackburst maximized HEF leadership’s time in studio by providing professional photography services during our video shoot, providing team members with new professional headshots for their new website. Finding and scheduling actual healthcare locations to shoot at would stretch the available budget and tight production time timeline. Our solution was to utilized our chroma key / green screen studio along with our ProPlates line of realistic green screen backgrounds for the video segments to enhanced the feel and tone of the message.

The video shoot was very successful at capturing the message and tone that HEF wanted. They featured the video prominently on their website, pushed the video out on their social media channels, and uses it in an array of various marketing efforts.

About the Client – Healthcare Experience Foundation
Our mission is boldly simple; yet over the top ambitious. Transforming the Healthcare Experience.
Our vision is to shape cultures through innovation so every person can receive and deliver the best healthcare.

Video Production Techniques
Storytelling through refined messaging, delivered personally and directly to camera; Studio interviews; Chroma key compositing; Chroma key backgrounds; Thoughtful interview techniques; HD & 4k video production; Editing.

Director
Walter Lowe